Tue Jan 20 

No Modlab sessions this week 

L1

 Wed Jan 21

Introduction to the course

L2

 Mon Jan 26

What comprises marketing research (Ch 1)

 Tue Jan 27

No Modlab sessions this week 

L3

 Wed Jan 28

Marketing intelligence (Ch 2)
Deadline: Signup for a team

L4

 Mon Feb 2

Marketing research process and problem formulation (Ch 3)

 Tue Feb 3

No Modlab sessions this week

L5

 Wed Feb 4

Problem formulation and exploratory research designs (Ch 3/4) 

L6

 Mon Feb 9

Research design (Ch 4)
Presentation Case 1 (Teams 3 & 8)
Case brief 1 due

M1

 Tue Feb 10

Modlab 1 – Online focus group discussions I

L7 

 Wed Feb 11

Descriptive research and causal designs (Ch 5,6)

Prepare for exam 1 

 Mon Feb 16

Exam 1 (Lectures 2 - 6)

M2

 Tue Feb 17

Modlab 2 – Online focus group discussions II

L8

 Wed Feb 18

Causal Designs II (Ch 6)
Presentation Case 2 (Team 4)
Case brief 2 due

L9

 Mon Feb 23

Causal Designs III (Ch 6)
Presentation Team Project 1 (Teams 1 and 2)
Team project report 1 due

 Tue Feb 24

No Modlab session

L10

 Wed Feb 25

Causal Designs IV (Ch 7)
Presentation Case 3 (Team 5)
Case brief 3 due

L11

 Mon March 2

Causal Designs V and Data Collection I (Ch 7/8)
Prepare for exam 2

M3

 Tue March 3

Modlab 3 – Experimental (causal) designs

 Wed March 4

Exam 2

L12

 Mon March 9

Data Collection I (Ch 8/9)

M4

 Tue March 10

Modlab session 4 – Secondary data analysis
(Partly prepare for team project 2)

L13

 Wed March 11

Data Collection II (Ch 9/10)
Presentation Case 4 (Team 6 & 9)
Case brief 4 due

Mon March 16

Spring break – no classes

Tue March 17

Spring break – no classes

Wed March 18

Spring break – no Modlab

L14

 Mon March 23

Data Collection III

M5

 Tue March 24

Modlab session 5 – Creating online surveys
(Further prepare for team project 2)

L15 

Wed March 25

Data Collection IV (Ch 11)
Prepare for exam 3

Mon March 30

Exam 3

Tue March 31

No Modlab sessions

L16

Wed April 1

Data Collection IV (Ch 12)
Presentation Case 5 (Teams 7 & 10)
Case brief 5 due

L17

Mon April 6

Sampling I

Tue April 7

Mod lab session 6 – Pivot tables and cross tabulation in Excel

L18

Wed April 8

Sampling II
Prepare for exam 4

Presentation Team Project 2 (Teams 3 & 4)
Team project report 2 due

Mon April 13

Exam 4: Data Collection and Analyses

M6

Tue April 14

No Modlab sessions

L19

Wed April 15

Data Analysis I

L20

Mon April 20

Data Analysis II

M7

Tue April 21

Modlab session 7 – Sampling

L21

Wed April 22

Data Analysis III
Presentation Case 6 (Team 1)
Case brief 6 due

L22

Mon April 27

Data Analysis IV (Ch 17)
Presentation Team Project 3 (Teams 5 & 6)
Team project report 3 due

M8

Tue April 28

Mod lab session 8 – Optimal pricing of orange juices

L23

Wed April 29

Data Analysis V (Ch 17 + Appendix)
Presentation Case 7 (Team 2)
Case brief 7 due

L24

Mon May 4

Data Analysis VI
Presentation Team Project 4 (Teams 7 and 8)
Team project report 4 due

M9

Tue May 5

Mod lab session 9 – Conjoint analysis

L25

Wed May 6

Presentation Team Project 5 (Teams 9 and 10)
Prepare for exam 5

tba

Exam 5: Data Analysis and Interpretation (Lectures 18-24)

tba

Team project report 5 due

tba

Rating of team presentations due

tba

Peer evaluations due