Textbook

 Customized version of
Marketing Research: Methodological Foundations
Gilbert A. Churchill Jr. and Dawn Iacobucci
ISBN: 0-324-32869-9 (full textbook: 0-324-23693-X)
Publisher: South-Western College Pub
Edition: 9th
 

This version will only be available at the COOP for a reduced price.
If you are interested to purchase the full textbook make sure to compare prices online, e.g. at AddAll.com.