Grading of team projects

When grading the team project reports and project presentations, the following issues will be taken into account (where applicable):

Written reports
(7% of final grade each)

• Thoroughness
• Creativity in presenting results
• Practical implications
• Conciseness
• Sufficient information collected
• Consistency
• Use of marketing concepts
• Clarity and conciseness in writing

Presentation
(7% of final grade each)

• Clear communication of research design and/or results to audience
• Creativity in presenting results
• Use of marketing and marketing research concepts
• Response to questions

Note: when computing your final grade, grades on team assignments are weighted by your peer evaluation. Make sure to keep your team members happy :).