Team Project Reports and Presentation (35%)
(7% for each project and 7% for the project team presentation)
The projects will help you apply and further understand marketing research principles in real business settings. It will also give you experience working in a team. You will complete five project written reports and one presentation. You can drop the project report with lowest grade.

Short Cases (15%)
(6% per case brief and 3 % for the case team presentation)
The briefs and presentation will improve your professional skills of concise business writing and communication skills. You will present one case with your team, and write at least two individual case briefs. For your case briefs you can select any of the seven cases, except for the one you present. So you cannot hand in a case brief for the case you present with your team. If you write more then two case briefs, the highest two grades will count.

Class Attendance and Participation (10%)
(5% attendance and 5% active class participation)
These points are given to encourage you to prepare, attend, and participate in class. You are allowed to miss three classes without being penalized, but a few points are taken off for each class missed.

Peer evaluations
When computing your final grade, grades on team assignments are weighted by your peer evaluation. The peer evaluation factor is computed as:
sum of three peer evaluation scores/100.
So the maximum is 3, minimum is 0. All team work (team projects and presentations) will be weighted (multiplied) by this factor. If your peer evaluation factor is close to one, there is no adjustment. At the end of the semester, you can rate your team members through the peer evaluation form.

Important: Only official medical excuses will be accepted as a reason to miss deadlines. Case briefs are due at the beginning of the class on the day they are discussed. Late assignments are not graded unless accompanied by a documented medical excuse.